Generative Engine Optimization
The work of making your brand's content understood and trusted by generative answer engines such as ChatGPT, Gemini and Perplexity, so they mention it or cite it in their answers.
AEOAnswer Engine Optimization
Optimizing content so it is chosen as the direct answer in short-form answers, whether Google snippets, voice assistants or AI tools.
SEOSearch Engine Optimization
A set of practices for raising a site's ranking in search engines such as Google, covering content, technical structure, links and user experience.
LLMLarge Language Model
An AI system trained on huge amounts of text to understand and generate language.
AI OverviewsAI Overviews
A Google Search feature that shows an AI-written summary above the search results, with links to the sources it was built from.
AI ModeAI Mode
A conversational search experience in Google that answers with AI and allows follow-up questions, while showing links to its sources.
CitationCitation
When an AI tool names your brand or site as the source of a fact in its answer, usually with a link or a name.
EntityEntity
A specific, well-known thing that engines can recognize and tell apart from others, such as a company, person, product or place.
Schema MarkupSchema Markup
Code added to a page, usually in JSON-LD with schema.org vocabulary, that tells engines exactly what kind of content it is, such as a product, article, FAQ or organization.
llms.txtllms.txt file
A proposed text file placed at the site root that introduces language models to the site and its key pages.
E-E-A-TExperience, Expertise, Authoritativeness, Trustworthiness
A framework Google uses in its search quality rater guidelines to describe what it values in content.
RAGRetrieval-Augmented Generation
An approach where the tool first retrieves relevant pages or documents, then the model writes its answer based on them.
Zero-click SearchZero-click Search
When a user gets their answer inside the search page or the AI tool without clicking any site.
Knowledge GraphKnowledge Graph
A knowledge base Google maintains about entities and the relationships between them, used to show direct information about companies, people and places.
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