Definition
Code added to a page, usually in JSON-LD with schema.org vocabulary, that tells engines exactly what kind of content it is, such as a product, article, FAQ or organization.
Why it matters
It removes ambiguity about what a page is and what it contains, and helps engines understand the relationships between its elements.
What to do
- Choose the right type for your content: Organization, Article, FAQPage or Product.
- Validate the code with testing tools before publishing, and do not add data that does not appear on the page.
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