Definition
The work of making your brand's content understood and trusted by generative answer engines such as ChatGPT, Gemini and Perplexity, so they mention it or cite it in their answers.
Why it matters
Because customers now get a ready answer instead of a list of links. A brand that is not named in that answer never enters the comparison.
What to do
- Start with your customers' real questions and try them in ChatGPT, Gemini, Perplexity and Google AI Mode.
- Record whether your brand was mentioned, with what description, and who was mentioned instead.
- Close the gaps: a clear entity, content that starts with the answer, structured data and consistent sources.
Learn more: What Is GEO? And How Is It Different From SEO?.
Do you know how AI answers your customers' questions today?
I test your customers' real questions on ChatGPT, Gemini and Google AI Mode, and show you where your brand appears and what it takes to become the answer.