Definition
Optimizing content so it is chosen as the direct answer in short-form answers, whether Google snippets, voice assistants or AI tools. It overlaps heavily with GEO and is sometimes used to mean the same thing.
Why it matters
AEO is usually used for short answers in search and voice assistants, while GEO focuses on conversational generative answer tools. The practices are very close.
What to do
- Under every common question, write a direct two-sentence answer, then expand after it.
- Add FAQPage structured data for the questions your page actually answers.
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