Definition
A framework Google uses in its search quality rater guidelines to describe what it values in content. It is not a direct ranking factor by itself, but it guides how trustworthy content is built.
Why it matters
A framework that describes what Google values in trustworthy content. It is not a measurable score or a direct ranking factor, but it guides how pages worth citing are built.
What to do
- Show the author and their real experience.
- Cite your sources and show real experience, such as case studies.
- Provide clear contact and ownership information.
Do you know how AI answers your customers' questions today?
I test your customers' real questions on ChatGPT, Gemini and Google AI Mode, and show you where your brand appears and what it takes to become the answer.