Definition
A set of practices for raising a site's ranking in search engines such as Google, covering content, technical structure, links and user experience. It remains the foundation for GEO because answer tools rely heavily on the web and on search results.
Why it matters
It is still the foundation many answer tools rely on: a page that is not indexed or crawled will not be cited.
What to do
- Keep the basics in place: page speed, clear structure, internal links and useful content.
- Treat GEO as a layer on top of SEO, not a replacement for it.
Learn more: What Is GEO? And How Is It Different From SEO?.
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