Definition
When a user gets their answer inside the search page or the AI tool without clicking any site. It is why focus has shifted from clicks alone to visibility and citation.
Why it matters
Some visibility never turns into visits, so the metric has to widen to include mentions, citations and brand description alongside clicks.
What to do
- Measure mentions and citations next to visits.
- Offer what cannot be summarized in an answer: a tool, a template, data or your own analysis.
Do you know how AI answers your customers' questions today?
I test your customers' real questions on ChatGPT, Gemini and Google AI Mode, and show you where your brand appears and what it takes to become the answer.