Definition
A specific, well-known thing that engines can recognize and tell apart from others, such as a company, person, product or place. A clear brand entity means the engine knows who you are and which category you belong to.
Why it matters
Forlanso was misclassified as a freelance marketplace because its entity was unclear to engines. When the entity was clarified and repeated with the same description across multiple sources, the classification changed.
What to do
- Write a fixed two-sentence brand definition and use it everywhere.
- Add Organization structured data with sameAs links to your official profiles.
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