Every page in English
Wrote the English content for every page of the website.
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Case study · Content & SEO
Pioneer Group: website content and a blog for a China sourcing agent
How I wrote the English content for every page of a Yiwu-based sourcing agent serving wholesale buyers, and built its blog with pillar guides and supporting articles on sourcing, inspection and shipping.
01 · Context
A sourcing agent for wholesale buyers
Pioneer Group is a sourcing agent based in Yiwu, China, serving wholesale buyers.
Its audience is B2B: buyers who need clear answers about how sourcing, inspection and shipping work before they place an order. The website has to explain the service plainly and answer those questions.
02 · What I did
01 02 03 04
Four pieces of one content system
Pillar and cluster blog
Built the blog around pillar guides, each backed by supporting articles.
Buyer topics
Covered the topics wholesale buyers ask about: sourcing, inspection and shipping from Yiwu.
Built for search
Linked pillar guides and supporting articles so each topic is covered in depth and easy to navigate.
03 · At a glance
100%Of website pages written in English
2-tierBlog: pillar guides plus supporting articles
B2BWholesale buyers as the audience
Key takeaway
For a B2B service, content does the first round of selling. Clear pages and in-depth guides answer a buyer's questions before they ever talk to a person.
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