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Case study · Website, SEO & GEO
Point Market: a search presence for a chain that grew from one branch to 37
How I rebuilt the website, set up an automated blog flow, ran SEO and GEO for the brand, and manage Google Maps profiles and branch-level marketing for all 37 stores.
01 · Context
A chain that went from one branch to 37
Point Market is a grocery chain in Riyadh and Jeddah. It grew from one branch in 2023 to 37 today.
Growth at that pace puts two demands on marketing: every branch has to be easy to find on Google Maps, and the brand needs a website and content that search engines and AI tools can understand.
02 · What I did
01 02 03 04
Four workstreams, one brand
Automated blog
Set up a publishing flow so blog content goes out automatically.
SEO + GEO
Ran SEO and GEO across the brand, so content is easy to find and easy to cite.
37 stores, locally
Manage the Google Maps profile and a branch-level marketing plan for every store, plus paid campaigns and budgets.
03 · At a glance
1 → 37Branches, from 2023 to today
37Google Maps profiles managed
4Workstreams: website, blog, SEO and GEO, local and paid
Key takeaway
For a multi-branch brand, local visibility is won branch by branch. Every store needs its own accurate, active Google Maps profile and plan, on top of a brand website that search engines and AI tools can understand.
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