Definition
An AI system trained on huge amounts of text to understand and generate language. It is the engine behind ChatGPT, Gemini, Claude and others.
Why it matters
A language model generates text from patterns it learned from huge datasets, and it can make mistakes or describe brands inaccurately. That is why your brand description needs to be fixed and consistent everywhere.
What to do
- Test how more than one model describes you, and do not rely on a single answer.
- Correct wrong information at its source: your site, your profiles and the sources that mention you.
Do you know how AI answers your customers' questions today?
I test your customers' real questions on ChatGPT, Gemini and Google AI Mode, and show you where your brand appears and what it takes to become the answer.