Home / Glossary / RAG
Glossary · Technical

RAG Retrieval-Augmented Generation

An approach where the tool first retrieves relevant pages or documents, then the model writes its answer based on them.

Definition

An approach where the tool first retrieves relevant pages or documents, then the model writes its answer based on them. This is how many AI search tools build answers from the web, which is why your pages need to be easy to retrieve and understand.

Why it matters

Many AI search tools rely on live web pages when they answer. A clear, well-structured page that answers directly is easier to retrieve and cite.

What to do

  • Put the answer at the start of the paragraph under a clear heading.
  • Keep the page crawlable and fast, and divide it with logical headings.

Do you know how AI answers your customers' questions today?

I test your customers' real questions on ChatGPT, Gemini and Google AI Mode, and show you where your brand appears and what it takes to become the answer.