:root{
  --deep:#2A1A52; --deeper:#160C2F; --mid:#7B61D9; --lav:#B9A7F5; --lavl:#EEE9FF;
  --paper:#FBFAFF; --ink:#1B1038; --muted:#5E5679; --line:#E2DCF7; --mint:#7CF0B5;
  --head:"Sora", system-ui, sans-serif; --sans:"DM Sans", system-ui, sans-serif; --mono:"JetBrains Mono", ui-monospace, monospace;
  --grad:linear-gradient(100deg,#CDBEFF 0%,#9C84F0 45%,#E4DBFF 100%);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--sans);color:var(--ink);background:var(--paper);line-height:1.65;-webkit-font-smoothing:antialiased;font-size:16px}
a{color:inherit}
img,svg{display:block;max-width:100%}
h1,h2,h3{font-family:var(--head);letter-spacing:-.025em}
.wrap{max-width:1160px;margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mid);display:inline-flex;align-items:center;gap:8px}
.eyebrow::before{content:"";width:18px;height:1px;background:currentColor}
h2{font-size:clamp(30px,4vw,46px);line-height:1.1;font-weight:700;margin:14px 0 18px}
.g{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;background-size:200% auto;animation:shine 6s linear infinite}
.on-light .g{background:linear-gradient(100deg,#5B3FC9,#9C84F0,#5B3FC9);-webkit-background-clip:text;background-clip:text;background-size:200% auto}
@keyframes shine{to{background-position:200% center}}
section{padding:104px 0}

/* ---------- logo lockup ---------- */
.lockup{display:flex;align-items:center;gap:12px;text-decoration:none}
.mark{width:38px;height:38px;flex:none}
.mark .spark{transform-origin:50px 50px;animation:twinkle 4s ease-in-out infinite}
@keyframes twinkle{0%,100%{transform:scale(1) rotate(0)}45%{transform:scale(1.18) rotate(90deg)}55%{transform:scale(1.18) rotate(90deg)}}
.lockup .name{display:flex;flex-direction:column;line-height:1.05}
.lockup .name b{font-family:var(--head);font-weight:700;font-size:17px;color:#fff;letter-spacing:-.01em}
.lockup .name small{font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--lav);margin-top:3px}

/* ---------- nav ---------- */
header{position:fixed;inset:0 0 auto 0;z-index:30;transition:background .3s,border-color .3s}
header.scrolled{background:rgba(22,12,47,.82);backdrop-filter:blur(14px);border-bottom:1px solid rgba(185,167,245,.14)}
.nav{display:flex;align-items:center;justify-content:space-between;height:76px}
.nav ul{display:flex;gap:30px;list-style:none}
.nav ul a{text-decoration:none;color:var(--lavl);font-size:14.5px;font-weight:500;opacity:.8;transition:.2s}
.nav ul a:hover{opacity:1;color:#fff}
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 22px;border-radius:999px;font-weight:600;font-size:15px;text-decoration:none;transition:transform .2s,background .2s,border-color .2s;font-family:var(--sans)}
.btn:hover{transform:translateY(-2px)}
.btn-lav{background:var(--lav);color:var(--deeper)}
.btn-lav:hover{background:#fff}
.btn-ghost{border:1px solid rgba(238,233,255,.3);color:var(--lavl)}
.btn-ghost:hover{border-color:var(--lav);color:#fff}
.nav .btn{padding:9px 18px;font-size:14px}

/* ---------- hero ---------- */
.hero{position:relative;background:var(--deeper);color:#fff;padding:150px 0 0;overflow:hidden;isolation:isolate}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background-image:linear-gradient(rgba(185,167,245,.07) 1px,transparent 1px),linear-gradient(90deg,rgba(185,167,245,.07) 1px,transparent 1px);background-size:56px 56px;mask-image:radial-gradient(ellipse 80% 70% at 70% 30%,#000 30%,transparent 75%)}
.orb{position:absolute;border-radius:50%;filter:blur(70px);z-index:-1;opacity:.7}
.orb.o1{width:520px;height:520px;background:#6A4FD6;top:-180px;right:-120px;animation:float 14s ease-in-out infinite}
.orb.o2{width:360px;height:360px;background:#3B2391;bottom:-120px;left:-100px;animation:float 18s ease-in-out infinite reverse}
@keyframes float{50%{transform:translate(-40px,40px) scale(1.08)}}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.tag{display:inline-flex;align-items:center;gap:10px;padding:7px 14px 7px 10px;border:1px solid rgba(185,167,245,.3);border-radius:999px;font-size:13px;color:var(--lavl);background:rgba(185,167,245,.06)}
.tag i{width:8px;height:8px;border-radius:50%;background:var(--mint);box-shadow:0 0 0 0 rgba(124,240,181,.6);animation:pulse 2s infinite}
@keyframes pulse{70%{box-shadow:0 0 0 10px rgba(124,240,181,0)}100%{box-shadow:0 0 0 0 rgba(124,240,181,0)}}
h1{font-size:clamp(42px,6vw,76px);line-height:1.02;font-weight:800;margin:26px 0 0}
.rotator{display:inline-grid;vertical-align:bottom}
.rotator span{grid-area:1/1;opacity:0;transform:translateY(40%);transition:opacity .5s,transform .5s}
.rotator span.on{opacity:1;transform:none}
.hero p.lead{font-size:19px;color:#D3CAF3;max-width:540px;margin:26px 0 34px}
.cta{display:flex;gap:12px;flex-wrap:wrap}

/* portrait + AI answer card */
.visual{position:relative;padding-bottom:40px}
.portrait{width:78%;margin-left:auto;aspect-ratio:4/5;border-radius:240px 240px 28px 28px;background:linear-gradient(160deg,#7B61D9,#2A1A52);overflow:hidden;position:relative;box-shadow:0 40px 80px rgba(0,0,0,.35)}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:top}
.portrait .ph{position:absolute;inset:0;display:flex;align-items:center;justify-content:center}
.portrait .ph svg{width:46%;opacity:.35}
.answer{position:absolute;left:0;bottom:0;width:min(370px,88%);background:rgba(255,255,255,.97);color:var(--ink);border-radius:20px;padding:18px 18px 16px;box-shadow:0 30px 60px rgba(0,0,0,.35);font-size:14px}
.answer .q{display:flex;gap:10px;align-items:center;padding-bottom:12px;border-bottom:1px solid var(--line);font-weight:600;color:var(--deep)}
.answer .q .dot{width:26px;height:26px;border-radius:8px;background:var(--lavl);display:grid;place-items:center;flex:none}
.answer .a{display:flex;gap:10px;padding-top:12px;min-height:96px}
.answer .a .ai{width:26px;height:26px;flex:none}
.answer .typed{color:#3c3556;line-height:1.55}
.answer .typed .cite{display:inline-flex;align-items:center;gap:4px;background:var(--lavl);color:var(--mid);font-weight:600;font-size:12px;border-radius:6px;padding:1px 7px;margin-left:2px}
.caret{display:inline-block;width:2px;height:15px;background:var(--mid);vertical-align:-2px;margin-left:1px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.engine-pill{position:absolute;top:10%;left:6%;background:rgba(22,12,47,.75);backdrop-filter:blur(8px);border:1px solid rgba(185,167,245,.3);color:var(--lavl);font-family:var(--mono);font-size:12px;padding:8px 12px;border-radius:12px;animation:bob 5s ease-in-out infinite}
.engine-pill b{color:var(--mint);font-weight:500}
@keyframes bob{50%{transform:translateY(-10px)}}

/* engines marquee */
.engines{margin-top:84px;border-top:1px solid rgba(185,167,245,.15);border-bottom:1px solid rgba(185,167,245,.15);overflow:hidden;padding:22px 0;mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.track{display:flex;gap:56px;width:max-content;animation:marquee 30s linear infinite}
.track span{font-family:var(--head);font-weight:600;font-size:20px;color:rgba(238,233,255,.55);white-space:nowrap;display:flex;align-items:center;gap:56px}
.track span::after{content:"✦";color:var(--lav);font-size:14px}
@keyframes marquee{to{transform:translateX(-50%)}}

.stats{display:grid;grid-template-columns:repeat(4,1fr)}
.stat{padding:34px 0 40px}
.stat+.stat{padding-left:28px;border-left:1px solid rgba(185,167,245,.15)}
.stat strong{display:block;font-family:var(--head);font-size:clamp(46px,5.4vw,68px);line-height:1;font-weight:800;letter-spacing:-.04em;background:linear-gradient(180deg,#fff 30%,#C9B9FF);-webkit-background-clip:text;background-clip:text;color:transparent;margin-bottom:10px}
.stat strong span{font-size:inherit;color:inherit}
.stat>span{font-size:15px;color:#C4BAE8;font-weight:500}

/* ---------- GEO vs SEO ---------- */
.shift-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:44px}
.shift{border-radius:26px;padding:34px;border:1px solid var(--line);background:#fff;position:relative;overflow:hidden}
.shift h3{font-size:22px;margin:12px 0 18px}
.shift .lbl{font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.serp div{height:12px;border-radius:6px;background:#ECE9F3;margin:10px 0}
.serp div:nth-child(odd){width:70%}
.serp div:nth-child(even){width:92%;height:8px;background:#F3F1F8}
.shift.new{background:var(--deep);color:#fff;border-color:var(--deep)}
.shift.new .lbl{color:var(--lav)}
.shift.new p{color:#D3CAF3}
.mini-answer{background:rgba(255,255,255,.06);border:1px solid rgba(185,167,245,.25);border-radius:16px;padding:16px;font-size:14.5px;color:#E6DFFF;margin-bottom:16px}
.mini-answer .cite{background:var(--lav);color:var(--deeper);border-radius:6px;padding:1px 7px;font-weight:600;font-size:12px}
.shift p{color:var(--muted)}

/* ---------- GEO process ---------- */
.process{background:var(--lavl)}
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:48px;position:relative}
.steps::before{content:"";position:absolute;top:30px;left:6%;right:6%;height:2px;background:linear-gradient(90deg,var(--mid) var(--p,0%),#D6CCF7 var(--p,0%));transition:--p 1s}
.step{position:relative;background:#fff;border-radius:22px;padding:26px;border:1px solid var(--line)}
.step .num{width:60px;height:60px;border-radius:50%;background:var(--deep);color:#fff;display:grid;place-items:center;font-family:var(--mono);font-size:15px;margin:-56px 0 18px;border:6px solid var(--lavl);position:relative}
.step h3{font-size:18px;margin-bottom:8px}
.step p{font-size:14.5px;color:var(--muted)}
.step code{font-family:var(--mono);font-size:12.5px;background:var(--lavl);color:var(--mid);padding:1px 6px;border-radius:5px}

/* ---------- about ---------- */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.about p{font-size:18px;color:var(--muted)}
.creds{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.creds span{background:var(--lavl);color:var(--deep);font-weight:600;font-size:14px;padding:8px 14px;border-radius:999px}
.wins{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.win{background:#fff;border:1px solid var(--line);border-radius:22px;padding:26px;transition:transform .3s,box-shadow .3s}
.win:hover{transform:translateY(-4px);box-shadow:0 18px 40px rgba(42,26,82,.10)}
.win strong{font-family:var(--head);font-size:38px;font-weight:700;letter-spacing:-.03em;color:var(--deep);display:block;line-height:1.1}
.win span{font-size:14px;color:var(--muted)}

/* ---------- services ---------- */
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:44px}
.svc{background:#fff;border-radius:24px;padding:30px;border:1px solid var(--line);transition:transform .3s,box-shadow .3s;position:relative;overflow:hidden}
.svc:hover{transform:translateY(-6px);box-shadow:0 22px 44px rgba(42,26,82,.12)}
.svc .n{font-family:var(--mono);font-size:13px;color:var(--mid)}
.svc h3{font-size:20px;margin:14px 0 10px}
.svc p{color:var(--muted);font-size:15px}
.svc.feature{grid-column:span 2;background:var(--deep);color:#fff;border-color:var(--deep);display:grid;grid-template-columns:1.2fr .8fr;gap:24px;align-items:center}
.svc.feature h3{font-size:26px}
.svc.feature p{color:#D3CAF3}
.svc.feature .n{color:var(--lav)}
.svc.feature ul{list-style:none;display:grid;gap:10px}
.svc.feature li{font-size:14px;color:var(--lavl);background:rgba(185,167,245,.1);border:1px solid rgba(185,167,245,.2);border-radius:12px;padding:10px 14px;display:flex;gap:10px;align-items:center}
.svc.feature li::before{content:"✦";color:var(--lav)}

/* ---------- work ---------- */
.work{background:var(--deeper);color:#fff;position:relative;overflow:hidden}
.work .eyebrow{color:var(--lav)}
.cases{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:44px}
.case{background:rgba(255,255,255,.035);border:1px solid rgba(185,167,245,.16);border-radius:26px;padding:30px;display:flex;flex-direction:column;transition:border-color .3s,transform .3s,background .3s}
.case:hover{border-color:rgba(185,167,245,.5);transform:translateY(-6px);background:rgba(255,255,255,.06)}
.case .tags{font-family:var(--mono);font-size:11.5px;color:var(--lav);letter-spacing:.08em;text-transform:uppercase}
.case h3{font-size:22px;line-height:1.25;margin:14px 0 6px}
.case .client{font-size:14px;color:#A99FCF;margin-bottom:14px}
.case p{color:#D3CAF3;font-size:15px;flex:1}
.case .res{display:flex;flex-wrap:wrap;gap:8px;margin:20px 0}
.case .res span{background:rgba(185,167,245,.14);color:var(--lavl);font-size:13px;padding:6px 12px;border-radius:999px}
.case a.more{color:var(--lav);font-weight:600;text-decoration:none;font-size:15px}
.case a.more:hover{color:#fff}

/* ---------- experience ---------- */
.xp{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px}
.job{padding:26px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:150px 1fr;gap:20px}
.job:last-child{border-bottom:1px solid var(--line)}
.job .when{font-family:var(--mono);font-size:12.5px;color:var(--muted);padding-top:4px}
.job h3{font-size:19px}
.job .co{color:var(--mid);font-weight:600;font-size:15px;margin:2px 0 10px}
.job ul{padding-left:18px;color:var(--muted);font-size:15px}

/* ---------- skills ---------- */
.skills-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:28px;margin-top:36px}
.skills-grid h3{font-size:15px;margin-bottom:14px;color:var(--deep)}
.pills{display:flex;flex-wrap:wrap;gap:8px}
.pills span{border:1px solid var(--line);background:#fff;font-size:13px;padding:6px 12px;border-radius:999px;color:var(--muted);transition:.2s}
.pills span:hover{border-color:var(--mid);color:var(--mid)}
.certs{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:56px}
.cert{border-radius:20px;padding:22px;background:var(--lavl)}
.cert strong{display:block;font-family:var(--head);font-size:15.5px;color:var(--deep);line-height:1.35;font-weight:600}
.cert span{font-size:13px;color:var(--muted)}

/* ---------- faq ---------- */
.faq{max-width:820px;margin:40px auto 0}
.faq details{border-bottom:1px solid var(--line);padding:22px 0}
.faq summary{font-family:var(--head);font-weight:600;font-size:19px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:20px}
.faq summary::after{content:"+";color:var(--mid);font-size:24px;line-height:1;transition:transform .3s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq p{color:var(--muted);margin-top:12px;font-size:16px}

/* ---------- contact ---------- */
.contact{position:relative;overflow:hidden;background:linear-gradient(135deg,#7B61D9,#2A1A52 70%);color:#fff;text-align:center;border-radius:40px;margin:0 24px 24px;padding:110px 24px;isolation:isolate}
.contact .bigmark{position:absolute;width:520px;right:-140px;top:-140px;opacity:.12;z-index:-1;animation:spin 60s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}
.contact h2{font-size:clamp(34px,5vw,62px)}
.contact p{color:#E4DCFF;max-width:560px;margin:0 auto 34px;font-size:18px}
.contact .eyebrow{color:var(--lavl)}
.contact .cta{justify-content:center}
.contact .btn-lav{background:#fff}

footer{padding:30px 0 44px;font-size:14px;color:var(--muted)}
footer .wrap{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
footer .lockup .name b{color:var(--deep)}
footer .lockup .name small{color:var(--mid)}
footer nav a{text-decoration:none;margin-left:20px}
footer nav a:hover{color:var(--mid)}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(28px);transition:opacity .8s cubic-bezier(.2,.7,.2,1),transform .8s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}.rv.d3{transition-delay:.24s}.rv.d4{transition-delay:.32s}
.hero .rv{transition-duration:1s}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .rv{opacity:1;transform:none}
}

@media (max-width:960px){
  .nav ul{display:none}
  .hero{padding-top:120px}
  .hero-grid,.about-grid,.xp,.shift-grid{grid-template-columns:1fr}
  .visual{max-width:440px;margin:20px auto 0;width:100%}
  .stats{grid-template-columns:1fr 1fr}
  .stat:nth-child(3){padding-left:0;border-left:0}
  .stat:nth-child(n+3){border-top:1px solid rgba(185,167,245,.15)}
  .svc-grid,.cases{grid-template-columns:1fr}
  .svc.feature{grid-column:auto;grid-template-columns:1fr}
  .steps{grid-template-columns:1fr 1fr;row-gap:56px}
  .steps::before{display:none}
  .skills-grid,.certs{grid-template-columns:1fr 1fr}
  .job{grid-template-columns:1fr;gap:4px}
  section{padding:80px 0}
}
@media (max-width:560px){
  .steps,.skills-grid,.certs,.wins{grid-template-columns:1fr}
  .contact{margin:0 12px 12px;border-radius:28px}
  .lockup .name small{display:none}
  .stat strong{font-size:44px}
  footer nav a{margin:0 16px 0 0}
}

/* ---------- featured case + 2-col cases ---------- */
.case-feature{display:grid;grid-template-columns:1.25fr .75fr;gap:40px;align-items:center;margin-top:44px;padding:40px;border-radius:30px;text-decoration:none;color:#fff;background:linear-gradient(135deg,rgba(123,97,217,.35),rgba(42,26,82,.6));border:1px solid rgba(185,167,245,.35);transition:transform .3s,border-color .3s}
.case-feature:hover{transform:translateY(-6px);border-color:var(--lav)}
.case-feature .tags{font-family:var(--mono);font-size:11.5px;color:var(--lav);letter-spacing:.08em;text-transform:uppercase}
.case-feature h3{font-size:clamp(26px,3vw,36px);line-height:1.15;margin:14px 0 14px}
.case-feature p{color:#DDD5FA;font-size:16.5px;max-width:560px}
.case-feature .more{display:inline-block;margin-top:22px;color:#fff;font-weight:600;border-bottom:1px solid var(--lav);padding-bottom:2px}
.cf-stats{display:grid;gap:12px}
.cf-stats div{background:rgba(22,12,47,.55);border:1px solid rgba(185,167,245,.2);border-radius:18px;padding:16px 18px}
.cf-stats strong{display:block;font-family:var(--head);font-size:30px;font-weight:800;letter-spacing:-.03em;color:var(--lavl);line-height:1.1}
.cf-stats span{font-size:13.5px;color:#C4BAE8}
.cases.two{grid-template-columns:repeat(2,1fr)}
@media (max-width:960px){.case-feature{grid-template-columns:1fr;padding:28px}.cases.two{grid-template-columns:1fr}}