I engineer content, entities and AI signals so answer engines understand your brand, trust it and cite it. 7+ years of SEO & GEO for SaaS, FinTech and retail across the Gulf, in Arabic and English.
Buyers now ask ChatGPT, Gemini and Google AI Overviews before they ever click a link. If the AI doesn't mention you, you're invisible, no matter where you rank.
“For accounting templates in Saudi Arabia, the most complete free library is offered by Qoyod, with ready-made invoice, balance sheet and VAT templates in Arabic and English.” 1
Keywords, backlinks, positions. Still the foundation, but no longer the finish line.
Entity clarity, quote-ready content, schema, llms.txt and citation tracking, so your brand is inside the answer.
Define who you are for machines: consistent entities, Organization & Person schema, sameAs graph and brand facts.
Answer-first, citable passages, structured FAQs and stats AI engines can lift verbatim, in Arabic and English.
llms.txt, clean technical SEO, Core Web Vitals and AI-crawler access so models can read and trust you.
Monitor brand mentions across ChatGPT, Gemini, Perplexity and AI Overviews, then iterate on what gets quoted.
Engineer your brand to be cited by ChatGPT, Gemini, Perplexity and Google AI Overviews, with an AI Signals architecture built for the GCC market.
AI citability, technical infrastructure, content quality and keyword gaps, delivered as executive-ready reports with phased action plans.
Content silos, schema deployment, Core Web Vitals and on-page optimization: the foundation AI engines read.
Native Arabic and C2 English content for B2B SaaS and FinTech, calibrated for GCC decision-makers.
SEO/GEO automation with n8n, Zapier and AI tools, plus monthly dashboards and ROI-focused reporting.
Every project is documented in detail: what I did, how things changed, and real screenshots from Google and AI engines. Browse all case studies →
ChatGPT, Gemini and Perplexity were filing Forlanso next to Upwork as a freelance marketplace. A 4-week GEO/AIO framework moved it into its real category: a Remote Workforce Management System.
View the Forlanso case study →
GEO content architecture that made Qoyod the source ChatGPT, Gemini and Perplexity cite for accounting templates in Saudi Arabia. Backed by an on-page audit of 250+ pages and a 16-month Search Console study.
Rebuilt the website and moved the blog to an automated publishing flow, then ran SEO and GEO for the brand. Managed Google Maps profiles and branch-level marketing plans across all 37 stores.
Wrote the English content for every page of a China sourcing agent serving wholesale buyers, and built its blog with pillar guides and supporting articles on sourcing, inspection and shipping from Yiwu.
I'm Hala Shamaly, a bilingual Arabic/English GEO & SEO strategist with 7+ years building organic search growth for B2B SaaS, FinTech and retail brands across the GCC. Today my focus is one question: when your buyer asks an AI, does it name you?
From SEO content to AI search: 7+ years helping SaaS, FinTech and retail brands in Saudi Arabia, the UAE and Qatar get found, and now get cited.
“She communicated clearly, delivered on time, and met the KPIs we agreed on.”
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I hired Hala to lead Forlanso’s growth efforts in Generative Engine Optimization (GEO) and AI search visibility, and working with her was a genuinely positive experience.
Hala was reliable, responsive, and committed throughout the project. She communicated clearly, delivered on time, and met the KPIs we agreed on. What I appreciated most was her ability to turn strategy into practical execution while staying focused on our business goals.
Her work helped AI platforms such as ChatGPT, Gemini, Perplexity, and Claude describe Forlanso more accurately as a remote work management platform rather than a freelance marketplace, an important distinction for our positioning.
I’m very pleased with the results of our collaboration and would confidently recommend Hala to businesses looking for support with GEO, SEO, content strategy, and organic growth.
“She was truly my right hand.”
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I had the pleasure of working closely with Hala at Quick Media, where she was truly my right hand. Hala combined strategic thinking with flawless execution, leading our SEO, content, and digital operations while supporting me in running the company day to day.
She is highly reliable, takes full ownership of every task, and consistently delivers beyond expectations. Her deep understanding of search, content, and the Gulf market made her an invaluable part of our success. I recommend Hala without hesitation to any company looking for a strategic, dedicated, and results-driven professional.
“She introduced creative ways to improve our marketing workflows.”
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I had the opportunity to work with Hala at Point Market, where she demonstrated strong skills in digital marketing, content strategy, and AI-driven solutions.
She consistently delivered high-quality work, maintained our brand identity, and introduced creative ways to improve our marketing workflows.
Hala is proactive, detail oriented, and takes full ownership of her responsibilities. I highly recommend her to any team looking for a talented and reliable marketing professional.
“She always looked for ways to improve not only the content but also the visual design.”
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I had the pleasure of working with Hala on content writing, and she was a great person to work with. She demonstrated strong research skills, brought valuable ideas to the table, and always looked for ways to improve not only the content but also the visual design.
Hala is passionate about her work, proactive, and genuinely committed to delivering quality. I highly recommend her to any team looking for someone creative, dedicated, and collaborative.
GEO is the practice of structuring a brand's content, entities and technical signals so that AI answer engines such as ChatGPT, Gemini, Perplexity and Google AI Overviews understand, trust and cite it in their answers.
SEO aims to rank pages in a list of links. GEO aims to get your brand quoted inside the AI-generated answer itself. GEO builds on SEO foundations and adds entity clarity, quote-ready content, schema, llms.txt and AI citation tracking.
Yes. I'm a native Arabic speaker with C2 English and build bilingual GEO and SEO strategies for GCC and MENA brands.
Open to GEO strategy engagements, GEO/SEO audits and AI search optimization across the GCC and MENA.
